Decades of Experience, One Focus.
OUR TEAM
A team built for performance, partnerships, and long-term growth.
Snow Consulting combines decades of hands-on affiliate program management with practical experience in retail, ecommerce, publisher development, media, data, operations, and client strategy.
Roger Snow
Roger came to internet and affiliate marketing in 1999 after managing Wal-Mart retail stores in Western Canada. His online retail experience helped him successfully manage affiliate programs for many top online merchants.
Over his career, Roger has transformed new and existing affiliate programs into major revenue streams, with some reaching multi-million-dollar monthly status.
Ginette Degner
Ginette brings over 20 years of online marketing experience to the Snow team, including affiliate program management, website development, and SEO strategy for a wide range of companies.
She has contributed to media publications and worked with companies ranging from startups to Fortune 500 brands such as Apple and Microsoft.
Tanya Smith
Tanya brings more than 20 years of retail experience and has been part of Snow since 2010. She began as an Operations Specialist, handling both front-end and back-end program tasks.
Her communication skills and deep understanding of partnerships help maximize value for both merchants and affiliates.
Sarah Henderson
Sarah joined Snow in 2018 with experience combining performance and social media marketing. She brings determination, enthusiasm, and a strong collaborative spirit to the team.
Her role supports production quality, coordination, and ongoing growth across Snow’s client work.
Patrick Cronin
Patrick brings more than 10 years of affiliate management experience and has managed dozens of Internet Retailer Top 100 programs for a well-known publisher.
With experience across verticals, publisher relationships, and data analysis, Patrick brings an organized, results-oriented mindset to business development.
Colleen Makel
Colleen brings over 14 years of affiliate experience, including managing programs in retail and travel verticals and directing operations for a top performance marketing event.
She is highly organized, efficient, and takes pride in strong client service and execution.
Kareth Snow
Kareth has been with Snow Consulting since day one. She manages Snow’s financial needs and works with clients and networks to ensure deposits are made and accounts remain in good standing.
Ready to work with an experienced affiliate team?
Connect with Snow Consulting to explore how our team can support your affiliate, publisher, marketplace, and performance marketing goals.